"Mexican children in Texas need an education.... There is no other means to do it but ourselves, so that we are not devalued and humiliated by the strangers who surround us."
Jovita Idár, “Por la Raza: La Niñez Mexicana en Texas,” La Crónica, August 10, 1911

Alicia Guadalupe Elizondo de Lozano


Alicia Guadalupe Elizondo de Lozano was a civic leader in San Antonio’s Westside. As an exile of the Mexican Revolution, she combined Mexican nationalism with women’s benevolent reform efforts in San Antonio. She founded the Sociedad de la Beneficencia Mexicana, which established the Clínica de la Beneficencia Mexicana, the first public health clinic run by Latinas.


She was born on June 6, 1899, to Juan B. Elizondo and Nicolasa Cisneros de Elizondo in Lampazos, Nuevo León, Mexico. On September 22, 1922, she married Ignacio E. Lozano, who in 1913 had founded La Prensa. At its height, the paper had a circulation of 16,000 readers and was the most widely-circulated Spanish-language newspaper in the United States. The newspaper represented the views of wealthier political exiles of the Mexican Revolution, and became known for connecting these exiled ricos to what was happening in Mexico. The Lozanos had two children, María Alicia and Ignacio E., Jr., who later founded La Opinión, at one time the largest Spanish-language daily in California. The organization she founded, Sociedad de la Beneficencia Mexicana, and the Clínica de la Beneficencia Mexicana, served persons of Mexican descent requiring medical services . She presided over the Sociedad (also known as the Mexican Welfare Association) and its board from 1930 to 1938. She was also a member of the Pan American Round Table, composed of mainly upper class women of European-American and Mexican descent. As a woman with resources and education, and the ability to move comfortably between San Antonio’s European and Mexican American communities, she served as an important cultural broker. When Ignacio Sr. died in 1953, she proved herself as a skilled businesswoman, and took over the management of La Prensa with the assistance of Leonides González, father of Henry B. Gonzalez. In 1957 she decided to suspend publication, but was persuaded to make the newspaper a weekly tabloid. In 1959 she sold the newspaper. She died of cancer in Mexico City on December 2, 1984.

Working women know their rights and proudly rise to face the struggle. The hour of their degradation has passed...They are no longer men’s servants but their equals, their partners.”
— Jovita Idár in “Debejamos trabajar,” La Crónica, December 7, 1911